“I had the idea for the video after a trip to the recycling center in East Nashville. It was right after that flood [in the spring of 2010]. Needless to say, the recycling center turned into mountains of metal. It was eerily beautiful. There was a mountain of refrigerators connected by a metal valley to a hill of air conditioners. Destroyed washers and dryers stacked up like Legos. And then there was this wall of TVs. It stood quite tall and just kind of beamed in the sunlight.
I stood there for a while just kind of staring at. Then I decided it needed to be destroyed broken down somehow, and I needed to film this happening. It reminded me of those early MTV bites where someone would say I want my MTV and then smash a TV with a sledge hammer or something. I wanted it to be a nod to that.
I knew Hans Condor was the band for the job. After a few weeks of collecting old TVs off the side of the road (we got kicked out of the recycling center—apparently, you’re allowed to drop stuff off there but you cant TAKE things), we set up in [drummer Erik Holcombe’s] backyard. There were all sorts of other goodies back there as well so we all just went at it and added some personal touches (like Rodger’s TV drum kit and Charles’s bottle mic).” —“Time Rhyme or Reason” video director Poni Silver, via Culture Bully